Bradly Watch Collection (Red Dot Design Award)


It's probably never crossed your mind how the visually impaired tell the time, but Bradley by Eone is a new and different solution because it also allows sighted wearers to tell the time the way they are used to and all can enjoy it's sophisticated and unique design, which aims to be inclusive, not exclusive.

Created by US design company Eone, The Bradley is a revolutionary tactile timepiece designed for everyone to wear.

Originally developed for blind people, The Bradley contains a magnet that rotates two ball bearings around the watch face allowing users to tell the time without needing to look — the front ball indicates minutes, while the rear ball shows the hour.

The timepiece is named after Bradley Snyder, an ex-naval officer who lost his eyesight in an explosion in Afghanistan in 2011 yet went on to win gold and silver medals at the London 2012 Paralympic Games.

It was launched after a hugely successful crowdfunding campaign and has since been nominated for Design Museum’s Design of the Year award.

 


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